What is Beauty Essay - 1385 Words

What is beauty? People have always attempted to find, create, and pursue it. A quick checkout at the grocery store will reveal a plethora of magazines devoted purely to what they call beauty and the proper pursuit of it. Most have an idea of what they might personally define as beauty, but not as a general, sweeping definition. That which one might label ugly another might call absolutely stunning. Some find beauty in cats, others in dogs, just as some favor early morning mountain ranges over a sun setting over the plains. â€Å"Beauty is in the eye of the beholder† is the favorite adage quoted by many to explain for this discrepancy, but what does that quickly-spat out phrase even mean? In reality, while the adage is partially true, beauty is†¦show more content†¦Altogether, the adage asserts that beauty is purely reliant on one’s own personal preference and perceptions of it. In other words, beauty is relative. Therefore, even if I find rather repulsive what you call beautiful, our differences in opinion are both justified and simultaneously true, even if either side disagrees with that fact. This concept explains much in our past and current culture today. The arguments between countless teenagers and parents regarding choice of music and its proper volume make sense – both are right, just with different perceptions of what each would call beautiful, or pleasurable. America as a whole in the past century is a prime example of this. After World War I, the image of the flapper – women with short skirts, short hair, and skinny bodies – became beautiful, followed by the famous image of a pale Marilyn Monroe standing on an air vent, skirt blowing upwards. In America today many would identify beauty as Megan Fox’s tanned and thin hourglass shape, while in Africa a tribesman would find a far larger woman with nose rings attractive. Chinese women still inflict tortuous pains on themselves with the practice of foot binding in pursuit of beauty. Obviously, beauty varies and morphs into whatever ideal the culture sets for it. Technological advancements such as Photoshop allow photographers to further exaggerate the bodies of women, cumulating in the creation of theShow MoreRelatedBeauty : What Are Beauty?891 Words   |  4 Pages What is Beauty? Beauty in my opinion is all about who is perceiving it, although there are many things that can be widely accepted as beautiful, whether it s a bountiful orchard of apple trees or the deep vast ocean blue with the waves cascading down with the mystery of life looming in the depths beneath. Beauty can be described as the fresh snow glistening on the pine trees with deer majestic in their natural glory and fat, fluffy hares dancing playfully in the snow or birds in song singing toRead MoreWhat is Beauty?1209 Words   |  5 PagesAccording to Oxford Dictionary, beauty is defined as â€Å"a combination of qualities, such as shape, color, or form that pleases the aesthetic senses, esp. the sight†. Over a long period of time, the meaning of beauty has changed. The way beauty was seen in the past, have been slightly modified into something totally different today. For many years, there has been that one question that has not been proven, even until now. There are fe w people who have their own opinion on this issue. There have beenRead MoreWhat is Beauty Essay977 Words   |  4 PagesThe ideal of what beauty really is changes in our society from time to time. Everyone has their own opinion of what is beautiful. However the opinion that people mostly tend and heed to is that of the prominent and influential characters in today’s society. Those who claim to know what true beauty is and impel humanity to do and be what they want, as if people were their puppets. Television, magazines, and advertisements play an immense role in this. Playing with emotions and ridiculing those ‘notRead MoreWhat is Beauty? Essay716 Words   |  3 Pages The common clichà © goes â€Å"beauty is in the eye of the beholder.† Is there any real meaning to that? The expression simply means that beauty has no set meaning, definition, or even value for that matter. It is a collectively undecided notion, since its definition lies solely in obse rvation. It also implies that each individual may interpret the idea of beauty (of people, objects, thoughts, etc.) according to his/her own biased, genetic, emotional, cultural, social, and spiritual needs. HavingRead MoreWhat is Pure Beauty?1540 Words   |  7 PagesEveryone has their own idea of what pure beauty is. According to Websters Dictionary, the definition of beauty is â€Å"the quality or aggregate of qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit† (â€Å"Beauty†). However, the definition of pure beauty has become warped and manipulated into a standard that only a select few can achieve. Nonetheless, beauty is more than what is behind the counter and computer. With these high criteria societyRead MoreWhat is Beauty? Essay704 Words   |  3 PagesWhat is beauty? How do we decide who is attractive and who is not? Society is full of information telling us what is beautiful, but what fact is that information based on? The topic of beauty has been studied, analyzed and controversial for centuries. We all know the feeling you can have when you hear a beautiful song that brings joy to your heart, stand in a field of flowers that excites your eyes, or admire a face that is visually pleasing. As human beings, we are all drawn to beauty, but whatRead MoreWhat Does Beauty Mean?1433 Words   |  6 PagesWhat does beauty mean to you? Often times people surgically change their appearance to feel better about themselves. A Majority of the time people are unsatisfied with their bodies, so they alter their looks. These individuals look up to celebrities who have paid thousands of dollars to look a particular way. Cosmetic surgeons are being bombarded b y star struck clients demanding specific features of celebrities. Some of the victims believe that getting surgery to look like a celebrity will putRead MoreWhat Is The Story Of Martins Beauty?1708 Words   |  7 Pagessmoking hot, but she couldn’t tell him that. Before she would have joked around about his good looks and how he could make a paper bag look good. But as she took in his casually striking appearance, all those jokes seemed wrong. She still wasn’t sure what had changed between them but things felt different. A sexual energy surrounded them that had never been there before. She felt flirty and feminine in her new clothes. More daring than she had when she woke up that morning. More confident too. She liftedRead MoreMedia Influence on What Is Beauty Essay1481 Words   |  6 PagesEveryone has a different view of what is beautiful. Why are we never happy with how we look? Why are we so quick to compare ourselves to others? The simple answer to these questions is: Media. The media is constantly showing images of what is considered beautiful. These images greatly affect society and often impact the way people view themselves. Most of these images are unrealistic, and send unhealthy expectations to women; however most women are willing to do anything they can to achieve thisRead MoreWhat is Beauty: Unrealistic and Unobtainable Essay954 Words   |  4 PagesWhat is Beauty: Unrealistic and Unobtainable For centuries mankind has unsuccessfully attempted to define beauty. Greek philosophers, including Plato, tried to define beauty as if it were as simple as any other law in nature. However this cannot be so because the idea of what is beautiful has varied throughout cultures and the ages. In the 1800s women who were pale and rather plump were considered objects of desire; but in today’s society, desirable women are slender and tan, among other things

Venice, Italy Essay - 1526 Words

Venice, Italy The city of Venice was built on the water; therefore the canals of Venice have always been an important part of the life of Venetians. Venice is a city of 120 small islands with over 400 bridges linking them. The more than 150 canals serve as streets of the city, making it unlike any other city (Kertzer). It is connected to the mainland, which is two and a half miles away by both rail and highway bridge (encyclopedia.com). Venice?s history as well as its state in the present revolves around the water and the canals that serve the city. A Brief History The first settlers to Venice were refuges fleeing the Visigoth and Hun invaders after the fall of Rome (Steves). At this time the islands were uninhibited, muddy, and†¦show more content†¦Eventually, Venice joined the Byzantine Empire and became a religious power. Also during this time the merchant fleet grew to be the biggest in the Mediterranean, making it a prominent military power (Steves). Venice defeated its rival, Genoa, in 1380 and was now the leading European sea power (Thehistorychannel.com). The fifteenth century was the height of Venetian power and Venice was known as the ?queen of the seas? (encyclopedia.com). During this time many of the great buildings of Venice were built such as the Doges Palace, St. Mark?s Basilica, and the Frari church. It had the reputation of being luxury-loving and was one of the grandest cities in Europe (Steves). Although Europe?s richest city at the time, the 1600s were the beginning of Venetian decline. Because of the discovery of America in 1453 many of the nations west of Italy began to lost power. Napoleon invaded and Venice was under French and Austiran rule until 1866 when Venice finally joined Italy (Steves). Since the 1950?s there has been much flooding and sinking, leading many to fear if there is a bright future for the city of Venice (thehistorychannel.com). Venetian Canals: The Facts Venice was built in the middle of the Laguna Veneta. The meeting of the sea with freshwater streams formed the lagoon (Simonis). Being on the water was crucial for the development of Venice. Trade was what kept the tiny city alive as it shipped luxury goods such as silk, ceramics and carpets fromShow MoreRelated Venice is a City in Northeastern Italy Essay557 Words   |  3 PagesVenice is just a strikingly fascinating city. Anyone can get lost in the adventurous streets of Venice. This beautiful city has over one-hundred seventy seven canals and over four-hundred bridges! In Venice, there are over three-hundred gondolas, long narrow boats used on the canals of Venice. Every year Venice receives around eighteen million tourists. Venice is divided by quarters, which makes Venice divided into six quarters in all. There is seven thousand chimneys in Venice, and all of the chimneysRead MoreWhat is the importance of setting and geography in William Shakespeares Othello?1685 Words   |  7 PagesOthello begins, in Act One, in Venice, the flourishing heart of civilised and refined behaviour but moves from here to the hostile climes of Cyprus where conflict begins to develop. We are taken from a location where Brabantio is shocked to hear of law breaking and stealing happening What, tellst thou me of robbing? This is Venice, my house is not a grange to a place with an unstable political standing. Cyprus is ultimately unable to hold the culture and society of Venice within its realms, hence whyRead MoreThe Spanish Renaissance Period : 16th Century Venetian Triumvirate : Titian, Veronese, And Tintoretto1157 Words   |  5 Pages and in the cleft meant adventurist.† Drama was an essential element of Venetian art. â€Å"Tintoretto worked instinctively and naturally, caught up in the rush of inspiration†. In the ducal palace and in many of the churches suggests that the art of â€Å"Venice was deemed by the authorities to possess an unidentifiable history and independent unity†. Above, we see there is interlocking parts of each human part, with warm tones and bends of body parts throughout this partially nude close-up portrait. TheRead MoreAntonio Vivaldi born on March 4th 1678, which was the Baroque music style. In 1678 not only was it600 Words   |  3 Pagesthe application of the Renaissance. Antonio Vivaldi had an interesting life during this time period, his childhood, his outstanding music and unique style, and influence were special for this time. Antonio Lucio Vivaldi was born in 1678 in Venice, Italy. Vivaldis family was religious, so they had him baptized as soon as possible. His first baptism was done by a midwife who was told that Antonios life was in danger. The baptism occurred immediately after his birth, this may have been becauseRead MoreEssay History and Structure of Venice2497 Words   |  10 PagesHistory and Structure of Venice Problems with format ?Venice is one of the most fascinating places to travel in Europe.? Its intrigue lies in its unique beginnings, its dominant past, and its remarkable people and their buildings.? Its foundation is unique because of the need for protection that drove the early Venetians to their new home and the location of this new dwelling-place:? ?Rarely in human history has a vigorous and progressive civilization arisen in a less likely place than the mudRead MoreVenice Commentary824 Words   |  4 PagesTyler Every March 25, 2013 Written Commentary 6: Venice by Jan Morris The author’s purpose is to describe the setting by contrasting her culture to Venice and by using irony to display the people, surroundings and daily life. A mother who just started living in Venice is telling us about the setting and her life in Venice. She uses irony, humor and contrast to build the imagery of the city and people. Throughout the passage the author uses irony to convey the surroundings and the imageRead MoreIndependent Women Courtesans in the Italian Renaissance Essay2465 Words   |  10 Pagesof 16th century Italy, though. In this age, prostitution was a legal business and class lines were of great importance. At the top of this list were the honest courtesans; honest because they believed they acquired their capital through honest means. They redefined the male humanist category of virtue as a womans intellectual integrity and used this, their outstanding wit and intelligence, along with their bodies to earn their living. The courtesans of Italy, especially Venice and Rome, wereRead MoreDescriptive Essay : Veniceland, The Italian Disneyland2147 Words   |  9 PagesSweden and Hoi An in Vietnam. However, the one that is instantly related to is the renouned Italian city of Venice. Serenissima. City of Water. City of Masks. There are many names that this city goes by, each one more descriptive than the last. Located in the northeastern part of Italy, Venice has been around since the 5th Century and only continues to expand, becoming an iconic place in Italy as well as a place that all tourists will head towards. While it has been around for a long time, most ofRead MoreInterpretation of Giovanni Bellini’s Madonna and Child639 Words   |  3 PagesGiovanni Bellini, (born c. 1430, Venice [Italy]—died 1516, Venice), Italian painter who, in his work, reflects the increasing interest of the Venetian artistic milieu in the stylistic innovations and concerns of the Renaissance (metmuseum). Bellini was one of the most influential Venetian artists. He lived and worked in Venice all his life; his career spanned 65 years. Little is known about Bellini’s family. Bellini’s father, Jacopo, a painter was a pupil of the Gentile da Fabriano, in any caseRead MoreVenice - Venice Against The Sea1530 Words   |  7 PagesBrianna Couture Professor Romero July 7th 2014 Venice Against The Sea Venice is evolving into a crumbling museum says Keahey. In his extensively researched book, Venice against the Sea, Keahey states Venice has sunk six feet over the past 1000 years. While its historical importance as a major hub for trade is over, it remains economically lucrative due to its historically rich Myth of Venice and its significant cultural importance. Venice against the sea describes how the city is being assaulted

Acupuncture essay Free Essays

string(37) " and it belongs to the Yin polarity\." Acupuncture Acupuncture is a traditional Eastern therapeutic technique that uses fine needles, inserted into specific points on the body along the meridians in proper speed to achieve a specific therapeutic goal. Acupuncture originated in prehistoric China, and it is based on such theories of Traditional Chinese Medicine as treating blockages of Qi, yin-yang balancing, five elements theory and pulse diagnosis. The functional system of channels and organs uses concepts of yin-yang balancing. We will write a custom essay sample on Acupuncture essay or any similar topic only for you Order Now Nowadays, acupuncture has become commonly used in many Western countries as well. Around 200 B. C. the Yellow Emperor’s textbook of physical medicine called Huang Di Nei Jing described the essential metaphysics of Traditional Chinese Medicine. The ancient Chinese doctors saw man as an integral part of nature and all things both in Yin and Yang around him were related to him, and things in Yin and Yang should be in balance. The original meaning of Yin is the shady side of the hill, and Yang is the sunny side of the hill. The opposites complement each other in a dynamic process. Thus, Yin and Yang cannot exist without the other, and the two forces always combine to make up the whole. This polar system of Yin and Yang has an important role in medicine and in the description of life processes in the human body and of their pathologic disturbances. † (Gabriel Stux, Brian Berman and Bruce Plmeranz, 2003, p88) Qi is the vital energy or life force, and it is omnipresent in natu re and is apparent in all life in the form of change and movement. The action and movement of Qi expresses in every life process and every organic function. â€Å"In the body, Qi accumulates in the organs and flows in channels or meridians that are called Jing and Luo in Chinese. (Gabriel Stux, Brian Berman and Bruce Plmeranz, 2003, p. 88) The general theory of acupuncture is based on the premise that there are Qi. The fluent flow of Qi throughout the body is essential for optimal health. Blockage of this energy is thought to cause disease. The aim of the treatment in Chinese acupuncture is to harmonize the flow of Qi by dissolving blockages and stagnation in the organs and channels. If the Qi of an organ is weakened, the function of this organ will be incomplete or faulty, but if Qi of an organ is present in xcess, the function of this organ will be excessive. Acupuncture can balance the conditions of excess or deficiency in the organs, and thus achieve an undisturbed function. Th e system of â€Å"five element†, like yin-yang balancing, is a philosophy concept and is a way of recognizing and analyzing things. The five elements are wood, fire, earth, metal and water. This system is used to explain the reasons of interaction relationship between all things in the nature through the interlinked relationship between the five elements. These basic elements are intimately interlinked. Each element is controlled by another, while itself simultaneously controlling a third phase. According to Chinese medicine, Qi flows through meridians, and there are11 organs interact intimately with the channels. The 11 organs are described as functional systems and subdivided into six Yang organs and five Yin organs. Large intestine, small intestine, stomach, urinary bladder, gallbladder and â€Å"Sanjiao† are the six Yang organs, and lung, heart, spleen, kidney and liver are the five Yin organs. Pericardium (a double-walled sac that contains the  heart  and the roots of the great vessels) is not considered as a Yin organ, but as part of the heart, having a channel. † (Gabriel Stux, Brian Berman and Bruce Plmeranz, 2003, p122) The 12 main channels form a system of three courses of channels at the body surface. Each course of channel consists of two pair Yin-Yang channels. One pair runs in parallel along the arm, and the other along the leg. This three courses flow in similar form. One Yin and one Yang organ form a functional unit, which involves a particular tissue and the corresponding channels. Acupuncture points are located on those channels. By the application of needles, heat, or massage on acupuncture points, acupuncturists can make some damaged organs function better. A pair of channels consists of a Yin and a Yang channel. â€Å"Yang channels run laterally or on the dorsal side of the body, while Yin channels run medially or on the ventral side. † (Gabriel Stux, Brian Berman and Bruce Plmeranz, 2003, p125) There are 12 main channels, like the months of the Chinese zodiac, each representing a major organ system of the body. In addition, there are two extraordinary channels named Ren Mai and Du Mai. Ren Mai is the conceptional vessel, which counts as a Yin channel, while Du Mai is the governing vessel, which counts as a Yang channel. These two extraordinary channels and the 12 main channels together make up the system of 14 channels on which the 361 classic acupuncture points are situated. The 12 main channels form a system of three courses or cycles of channels at the body surface. Each course of channel consists four main channels, two Yin and two Yang channels. â€Å"One Yin-Yang pair runs in parallel course along the arm, and the other along the leg. An internal branch of the channel derives from the main channel running to the corresponding Yin or Yang organ. † (Gabriel Stux, Brian Berman and Bruce Plmeranz, 2003, p125) The first course is located on the ventral side of the body. It is made up of the lung, large intestine, stomach, and spleen channels. The lung channel starts at the chest wall and runs along the volar side of the arm to the corner of the thumbnail, and it belongs to the Yin polarity. You read "Acupuncture essay" in category "Essay examples" The large intestine channel starts from the index finger and runs on the dorsal side of the arm to the face, and it belongs to the Yang polarity. The stomach channel starts from the face and runs ventrally down the body to the second toe, and it belongs to the Yang polarity. The spleen channel runs from the foot along the inside of the leg back to the chest wall, and thus it belongs to the Yin polarity. The second course is located on the dorsal side of the body. It is made up of the heart, small intestine, urinary bladder and kidney channels. The third course is located on the lateral side of the body. It is made up of the pericardium, Sanjiao, gallbladder and liver channels. These courses flow similar to the first course. A Yin or Yang channel axis is made up of two adjacent Yang channels or two adjacent Yin channels in the same course of channels. The Yang channel axes pass downwards from the arm to the leg through the head and body. The Yin channel axes pass upwards from the feet to arms through the body. The channel axes are important for diagnosis as well as for treatment. Acupuncture are very useful in treating some disorders, such as respiratory disorders, mental disturbances and illness, neurological disorders, skin disorders and disorders of the sense organs, etc.. Many respiratory disorders are successfully treated by acupuncture. Especially in chronic conditions, such as chronic sinusitis, bronchitis, or bronchial asthma, acupuncture is more effective than other forms of treatment. External climatic influences such as cold, wind, dryness, and occasionally heat are sometimes the causes of a weakened lung Qi. Thus, acupuncture can dissolving the blockage and can strengthen the Qi. Acupuncture treatment is very effective in a large number of psychosomatic disorders, such as agitation or exhaustion conditions, insomnia, depression, sexual disturbances, drug addictions, obesity, and headache. Acupuncture has a harmonizing, sedative, or tonifying effect. Many points of the Du Mail, heart, pericardium, and gallbladder channels have strong psychological effects. † (Gabriel Stux, Brian Berman and Bruce Plmeranz, 2003, p287) Also, organs that are affected in mental disturbances can be treated by stimulation of the points of the corresponding channels. Acupuncture also shows a good effect in migraine, chronic head ache and trigeminal neuralgia. According to traditional ideas, chronic headache and migraine are attributed to a blockage of Qi in the Yang channels of the head. The pain in chronic headache is mostly caused by an internal disturbance of organs. The location of pain is very important in planning for an individual acupuncture treatment. However, trigeminal neuralgia is attributed to a blockage of Qi caused by wind, cold, or heat, together with pronounced internal disturbances of the liver or stomach. â€Å"In the treatment of trigeminal neuralgia, a large number of points in the face are needled on the contra-lateral side; they should be manually stimulated over and over again, for dispersing stimulation. (Gabriel Stux, Brian Berman and Bruce Plmeranz, 2003, p296) Acupuncture treatment is also effective in many skin disorders, such as neurodermatitis, acne, herpes zoster, psoriasis, and eczema. According to traditional ideas, the skin is related to the lung and the large intestine, and skin disorders are therefore treated with points on the channels relating to the lung and the large intestine. What worth mentioning is that points surrounding the disordered skin area should not be needled especially ulcerated regions. Acupuncture treatment is highly effective in disorders of the sense organs, deafness, tinnitus, vertigo, conjunctivitis and visual deficiency. According to traditional concepts, the ear is related to the functional system of the kidney and urinary bladder, while the eye corresponds to the liver and gallbladder. In addition, the ear is closely connected to the Sanjiao channels, which circles round the ear. Stimulation of the distal points of the Sanjiao is higyly effective in ear disorders. Negative effects of acupuncture were rarely reported, however, they do exist and special attention should be paid to. The most frequent complication of acupuncture treatment is the vasovagal episode. More serious complications reported include rare pneumothoraces, lacerations of viscera, compression of nerve trucks due to local hematomas, sepsis, transverse myelopathy, eschars and scarring, endocarditis, and broken needles. † (Ceniceros, Salvador and Geroge R. Brown, 1998) The first needles w ere sharp flints, and later metal needles had replaced sharp flints. Different acupuncture needles have different length and diameter. Usually, the length varies from 1. 5 to 15 cm, and the diameter varies from 26 to 36 gauge (0. 2 to 0. 5mm). Disposable needles are usually made of stainless steel with handles wrapped in copper wire. Today, most used needles are filiform steel needles because the steel is flexible and unbreakable. Filiform needles consist of a tip, a body and a handle. In most cases, 0. 3mm thick needles are used in acupuncture. When insert acupuncture needles, acupuncturist should hold them vertically use three fingers, the thumb on one side of the needle and the index and middle finger on the other side. The needles should be held perpendicular to the three fingers and 1-2cm from the tip of the needles should not be held, especially with long needles, which are more liable to bend. There are two methods of insertion. One is fast method, and the other is low method. Fast method causes less pain, while low method may be painful. The insertion can be perpendicular (90 °), oblique (30 °-60 °), or occasionally tangential (10 °). The depth of insertion and the direction are given with the specific acupuncture point, but they can vary depending on the constitution of the patient. In China in the 1960s, electro-acupuncture (EA) was introduced into clinical practice, especially for treatment of chronic pain and neurological diseases. â€Å"Electro-acupuncture is aimed at stimulate the points electrically by attaching flexible wires (via small alligator clips) to the needles. † (Gabriel Stux, Brian Berman and Bruce Plmeranz, 2003, p315) Electro-acupuncture uses one pair of needles which are attached flexible wires (via small alligator clips) to stimulate the points electrically, instead of twirling the acupuncture needles by hand. Pulses of electricity with the pulse width from 0. 1 to 1. 0 ms in duration are applied to the needles in order to stimulate nerves. One major advantage of Electro-acupuncture is that it is more convenient than manual therapy, and requires less skills and accurate needle placement. Acupuncture was first introduced to Europe in the 17th century. However, at that time, it was not widely accepted by Europeans. Most Western skeptics claimed that the traditional Chinese theory of acupuncture was merely anecdotal; therefore cannot be reliable. This situation has dramatically changed in the past 20 years. Lots of publications who went to China and saw the use of acupuncture have revealed the reductionism, causal mechanisms for many of the acupuncture effects in many leading Western journals. It is estimated that over 300,000 physicians of over one million practitioners outside China use acupuncture treatment for chronic pain. About 90% of the physicians that were found in a recent study of German pain clinics used acupuncture. Also, there are over 11,000 physicians were interested in acupuncture in the USA. In Canada, more than 2000 physicians have taken courses given by the Acupuncture Foundation of Canada. In North America, besides physicians, veterinarians, chiropractors, and naturopaths also use acupuncture. In conclusion, acupuncture based on the Tradition Chinese theory of Yin-Yang balancing, five elements theory to dissolve any blockages in the vital energy Qi. Acupuncture treatments are very useful in variable areas of disorders; despite there may few adverse effects. Nowadays, acupuncture is more familiar to Westerns, and it is accepted by growing number of people in the world. How to cite Acupuncture essay, Essays

An Emerging Entrepreneur of a Business Free-Sample for Students

Question: Discuss about the Entrepreneurship. Answer: Introduction Entrepreneurship is been defined as launching, designing, controlling as well as operating a venture of business that have started as an establishment of enterprise for offering particular services of selling as well as hiring(Kuratko, 2016). The preliminary of 21st century witnessed numbers of establishments that launched in a market with a good profile. The recession surge caused due to initiation of the catastrophe in the financial field globally resulting in the abruption of the termination of such nascent businesses (Anderson, P.M, Kuratko, Hornsby, Eshima, 2015). In order to the survival strategies and planning towards special types of business, needs in the field of catering, for meeting up the requirements of modernized market. The report endeavors to provide outline of a case study on the basis of entrepreneurship, its history, its interaction with its ecosystem, venture opportunity evaluation and execution, growth strategies and the possible initiative of the venture of a UK based establishment, Rotunda living. History The founder of Rotunda living is Gemma Roe, it was being established in June 2012 in an eco-friendly manner. It is a unique business in the construction sector (Rotunda.co.uk. , 2017). The term rotunda is derived from a Latin term, rotundus, meaning a dome shaped round building. The firms focused on the building of the timber-framed prefabricated buildings all around UK. The main inspiration of her, behind this venture is the philosophy of the founder herself which focuses with the round houses as it is considered as one of the oldest form of the architecture from the civilizations of the ancient world (Rotunda.co.uk. , 2017). Interaction with the ecosystem Rotunda living is entirely considered as the round houses, which are exactly like the regular buildings located in UK. They are entirely serviceable with the excessive high performances and are equipped with the admirable thermodynamics along with the aesthetics matter that is quiet fascinating (www.gov.uk). The buildings are used as the guest rooms to the gardeners, yoga studios, and cottages for the holidays, rooms for the therapies and the classrooms for the school children. The company religiously focuses the sustainability of policy related to timber with the use of FSC or PEFC certification of the wood. It could also being considered as a charity towards the environmental factors as it has a large investment over the large amount of profits into the community of the British for the regeneration and for the conservation projects (Schaper, Volery, Weber, Gibson, 2014). Rotunda living is considered to be a socially responsible venture as it focuses with the broad spectrum of its target market. The venture generally targets the vast majority of dwellers of the city, counselors, florists, therapists and lastly to the companies dealing with the tourism. The company is attempting for the biggest and the business that is more profitable in nature with the upcoming resort as well (The garden rooms, 2017). The aesthetic and the innovative roundhouses catch the attention of the people very easily and it is going to be profitable investment for the real estate giants. The therapists and the counselors prefer these round houses for their therapy and treatment in such an eco-friendly environment. The main target of the company is the concept regarding forest kindergarten. The company also guarantees that there will be very less number of disruptions for the clients as they will provide two weeks for the program of installation, which satisfies customers along with the architectural radiance that is being provided for the continuation of increasing the market day by day by the company. The company successfully gained significant recognition. Rotunda was being awarded an exclusive commission for constructing of total modular eco-classroom in round shape for primary schools in that region. This particular enterprise provides a quality with excellence including argon filled double glazed windows with the membranes that are damp-proof with interior as well as exterior designing are part of the package (The garden rooms, 2017). The admirable services standard that have the escalated market of this company and they are being featured in the regional TV series for their work with excellence. Theories Agency theories are mainly concern with the relationship between the stakeholder and managers of the companies. The theory of agency follows two main themes, for example, positivist and principal agent theory. Contrasting to positivist researches, this leads on one particular type of principal-agent relationship that lies within large public corporations between owners and managers, the principal-agent researches concern with a universal theory that can be useful to employer-employee, buyer-supplier, , lawyer-client and other agency relationships. SWOT analysis In order to analyze entrepreneurship business, one of the important parts is to compare of its strengths along with its weakness and the evaluation of the opportunities and the threats as well. SWOT analyses are considered as one of the analytical framework that is available for categorizing with the evaluation of these aspects. The professionals always use SWOT for the analysis of their business case studies and for the analysis in the corporate world (Santos Laczniak, 2015). STRENGTHS WEAKNESSES OPPORTUNITIES THREATS The foremost strength is the radiant architectural ambiance it provides. The main confront regarding Rotunda living is following the policy of sustainable timber Roundels have caused a exemplar shift in the conventional business Employees lack the motivation of doing any work that can generate a massive threat to the entrepreneur business Rotunda living pursues the policies of sustainable timber that is a significant step towards conservation programs. The organization bequeaths majority of earnings to British conservation projects that can reduces the profit level. The company has already set to take the holiday as well as tourism market. It includes enthralling roundhouse resort equipped with modern day amenities. The company is new to the market and has complete contrast with conventional real estate market, which can threaten its existence in the market. Houses are equipped with modern technologies and their packages include interior and exterior remodeling as well. The strength of the employee of the company is distressingly low The company have opportunity to make a well-built e-commerce utilizing the social media for expanding the market The main concept of roundhouses can take significant years for gaining the valid popularity for sparking up its business The time taken for modular roundhouses to get constructed is less than a couple of weeks as well as ensures minimum disturbances for the guests The company does not give any importance to the e-commerce sites The business can combine with real estate companies for incorporating their roundhouses with residential compounds. Lack of appropriate online marketing can expose survival of company in market The roundels are been used for multipurpose usages, the therapeutic application to the roundels makes it ideal for purposes of counseling, whereas the houses in gardens adds a gulp of fresh air Growth Strategies of venture The strategies for the growth of the entrepreneurship can be of different types but Rotunda living must include few strategies for their growth. They should focus on the human resourcing and put forward some schemes that may attract employees. They should also execute incentive programs like providing bonus for retaining the employees as well as for appreciating work of the employees. The company by now has expanded some recognition due to flawless quality of the roundels. The standards could be more improved by incorporating a team of analyzer to complete quality check. It is very normal for an entrepreneur for going through preliminary struggle phase but concern should exist for the elimination of the struggle. The company requires to implement their formulated strategies in marketing and incorporates target precise strategies for attracting a precise customers (Kurniawan, Y.O.H.A.N.N.E.S., Gunawan, Kurnia, 2014) Expansion is the key for gaining ratios regarding stable profits. Rotunda living is an exclusive company with pioneering ideas as well as visions and can easily attract the attention of real estate companies. The company requires for opening of the global mergers as well as for its diversification the y can expand the business market. The company being an entrepreneur must focus on the enhancing their activity in the social media. Future Objectives New entrepreneur company Rotunda living has exhibited a massive work as well as high client satisfaction for last two years. Company is working towards a very bright future. The company has already customaries a footing in market of real estates in form of a pioneering as well as ecological venture in construction The artistic roundels constructed by Rotunda livings have mesmerized the contemporary generation. It unavoidably has engrossed the concentration of the markets dealing with the holidays and tourisms and it is the main focus of the company as well. The company has already started working on circular holiday lodges which is going to be the future crucial point for this company as stated by an initiator. Conclusion An emerging entrepreneur business come across more challenges in the early years of establishment, and within the complexity, it accomplished a steady position in competitive market. The company through its pioneering vision as well as immaculate quality has already got the hold of the market. The cultures of present day as well as their developments are completely dealing with the urbanization that eventually is not only a part of ignoring but also jeopardizing the balance of ecology. Bibliography (n.d.). Retrieved from https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/402897/Lord_Young_s_enterprise_report-web_version_final.pdf Anderson, B., P.M, K., Kuratko, D., Hornsby, J., Eshima, Y. (2015). Reconceptualizing entrepreneurial orientation. Strategic Management Journal, 1579-1596. Kuratko, D. (2016). Entrepreneurship: Theory, process, and practice. Cengage Learning. Kurniawan, Y.O.H.A.N.N.E.S., Gunawan, A., Kurnia, S. (2014). Application of business intelligence to support marketing strategies: a case study approach. J. Theor. Appl. Inf. Technol, 214. Rotunda.co.uk. . (2017). Retrieved from Rotunda Roundhouses - Modular Garden Rooms, Holiday Lodges, Yurts.: https://rotunda.co.uk Santos, N., Laczniak, G. (2015). Marketing to the poor: A SWOT analysis of the Market Construction Model for engaging impoverished market segments. Social Business. Schaper, M., Volery, T., Weber, P., Gibson, B. (2014). Entrepreneurship and small business. The garden rooms. (2017). Retrieved from https://www.manchestereveningnews.co.uk www.gov.uk. (n.d.). Retrieved from https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/402897/Lord_Young_s_enterprise_report-web_version_final.pdf