An Emerging Entrepreneur of a Business Free-Sample for Students

Question: Discuss about the Entrepreneurship. Answer: Introduction Entrepreneurship is been defined as launching, designing, controlling as well as operating a venture of business that have started as an establishment of enterprise for offering particular services of selling as well as hiring(Kuratko, 2016). The preliminary of 21st century witnessed numbers of establishments that launched in a market with a good profile. The recession surge caused due to initiation of the catastrophe in the financial field globally resulting in the abruption of the termination of such nascent businesses (Anderson, P.M, Kuratko, Hornsby, Eshima, 2015). In order to the survival strategies and planning towards special types of business, needs in the field of catering, for meeting up the requirements of modernized market. The report endeavors to provide outline of a case study on the basis of entrepreneurship, its history, its interaction with its ecosystem, venture opportunity evaluation and execution, growth strategies and the possible initiative of the venture of a UK based establishment, Rotunda living. History The founder of Rotunda living is Gemma Roe, it was being established in June 2012 in an eco-friendly manner. It is a unique business in the construction sector (Rotunda.co.uk. , 2017). The term rotunda is derived from a Latin term, rotundus, meaning a dome shaped round building. The firms focused on the building of the timber-framed prefabricated buildings all around UK. The main inspiration of her, behind this venture is the philosophy of the founder herself which focuses with the round houses as it is considered as one of the oldest form of the architecture from the civilizations of the ancient world (Rotunda.co.uk. , 2017). Interaction with the ecosystem Rotunda living is entirely considered as the round houses, which are exactly like the regular buildings located in UK. They are entirely serviceable with the excessive high performances and are equipped with the admirable thermodynamics along with the aesthetics matter that is quiet fascinating (www.gov.uk). The buildings are used as the guest rooms to the gardeners, yoga studios, and cottages for the holidays, rooms for the therapies and the classrooms for the school children. The company religiously focuses the sustainability of policy related to timber with the use of FSC or PEFC certification of the wood. It could also being considered as a charity towards the environmental factors as it has a large investment over the large amount of profits into the community of the British for the regeneration and for the conservation projects (Schaper, Volery, Weber, Gibson, 2014). Rotunda living is considered to be a socially responsible venture as it focuses with the broad spectrum of its target market. The venture generally targets the vast majority of dwellers of the city, counselors, florists, therapists and lastly to the companies dealing with the tourism. The company is attempting for the biggest and the business that is more profitable in nature with the upcoming resort as well (The garden rooms, 2017). The aesthetic and the innovative roundhouses catch the attention of the people very easily and it is going to be profitable investment for the real estate giants. The therapists and the counselors prefer these round houses for their therapy and treatment in such an eco-friendly environment. The main target of the company is the concept regarding forest kindergarten. The company also guarantees that there will be very less number of disruptions for the clients as they will provide two weeks for the program of installation, which satisfies customers along with the architectural radiance that is being provided for the continuation of increasing the market day by day by the company. The company successfully gained significant recognition. Rotunda was being awarded an exclusive commission for constructing of total modular eco-classroom in round shape for primary schools in that region. This particular enterprise provides a quality with excellence including argon filled double glazed windows with the membranes that are damp-proof with interior as well as exterior designing are part of the package (The garden rooms, 2017). The admirable services standard that have the escalated market of this company and they are being featured in the regional TV series for their work with excellence. Theories Agency theories are mainly concern with the relationship between the stakeholder and managers of the companies. The theory of agency follows two main themes, for example, positivist and principal agent theory. Contrasting to positivist researches, this leads on one particular type of principal-agent relationship that lies within large public corporations between owners and managers, the principal-agent researches concern with a universal theory that can be useful to employer-employee, buyer-supplier, , lawyer-client and other agency relationships. SWOT analysis In order to analyze entrepreneurship business, one of the important parts is to compare of its strengths along with its weakness and the evaluation of the opportunities and the threats as well. SWOT analyses are considered as one of the analytical framework that is available for categorizing with the evaluation of these aspects. The professionals always use SWOT for the analysis of their business case studies and for the analysis in the corporate world (Santos Laczniak, 2015). STRENGTHS WEAKNESSES OPPORTUNITIES THREATS The foremost strength is the radiant architectural ambiance it provides. The main confront regarding Rotunda living is following the policy of sustainable timber Roundels have caused a exemplar shift in the conventional business Employees lack the motivation of doing any work that can generate a massive threat to the entrepreneur business Rotunda living pursues the policies of sustainable timber that is a significant step towards conservation programs. The organization bequeaths majority of earnings to British conservation projects that can reduces the profit level. The company has already set to take the holiday as well as tourism market. It includes enthralling roundhouse resort equipped with modern day amenities. The company is new to the market and has complete contrast with conventional real estate market, which can threaten its existence in the market. Houses are equipped with modern technologies and their packages include interior and exterior remodeling as well. The strength of the employee of the company is distressingly low The company have opportunity to make a well-built e-commerce utilizing the social media for expanding the market The main concept of roundhouses can take significant years for gaining the valid popularity for sparking up its business The time taken for modular roundhouses to get constructed is less than a couple of weeks as well as ensures minimum disturbances for the guests The company does not give any importance to the e-commerce sites The business can combine with real estate companies for incorporating their roundhouses with residential compounds. Lack of appropriate online marketing can expose survival of company in market The roundels are been used for multipurpose usages, the therapeutic application to the roundels makes it ideal for purposes of counseling, whereas the houses in gardens adds a gulp of fresh air Growth Strategies of venture The strategies for the growth of the entrepreneurship can be of different types but Rotunda living must include few strategies for their growth. They should focus on the human resourcing and put forward some schemes that may attract employees. They should also execute incentive programs like providing bonus for retaining the employees as well as for appreciating work of the employees. The company by now has expanded some recognition due to flawless quality of the roundels. The standards could be more improved by incorporating a team of analyzer to complete quality check. It is very normal for an entrepreneur for going through preliminary struggle phase but concern should exist for the elimination of the struggle. The company requires to implement their formulated strategies in marketing and incorporates target precise strategies for attracting a precise customers (Kurniawan, Y.O.H.A.N.N.E.S., Gunawan, Kurnia, 2014) Expansion is the key for gaining ratios regarding stable profits. Rotunda living is an exclusive company with pioneering ideas as well as visions and can easily attract the attention of real estate companies. The company requires for opening of the global mergers as well as for its diversification the y can expand the business market. The company being an entrepreneur must focus on the enhancing their activity in the social media. Future Objectives New entrepreneur company Rotunda living has exhibited a massive work as well as high client satisfaction for last two years. Company is working towards a very bright future. The company has already customaries a footing in market of real estates in form of a pioneering as well as ecological venture in construction The artistic roundels constructed by Rotunda livings have mesmerized the contemporary generation. It unavoidably has engrossed the concentration of the markets dealing with the holidays and tourisms and it is the main focus of the company as well. The company has already started working on circular holiday lodges which is going to be the future crucial point for this company as stated by an initiator. Conclusion An emerging entrepreneur business come across more challenges in the early years of establishment, and within the complexity, it accomplished a steady position in competitive market. The company through its pioneering vision as well as immaculate quality has already got the hold of the market. 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